Mamen,
the digital platform from Dhiraagu for empowered, innovative and fun people has
taken off at the Dhiraagu Youth Fest in Vilingili today. A
lucky first group of 100 customers will be the first members of the Mamen
community until it is made available to the general public very soon. As part
of the limited release, the first 100 Mamen customers will also be gifted 10GB
worth of data
What
is Mamen?
Mamen
is the beginning of an exciting movement from Dhiraagu that allows customers to
work, play and live online the way they want to. It is for people who like to
be in the driver’s seat, to set the controls for themselves. It is a community
where youthful energetic people of different talents, abilities and walks of
life may converge, collaborate and innovate.
Mamen
is also a mobile plan and app that allows users to build their own package in
the most innovative and flexible way. Mamen in Dhivehi means “us” and signifies
our focus on empowered customers. Now users can set Data, Voice and SMS as they
require- with just a simple gesture on their phones.
RBs
RB
(short for Raalhu Bis) is the Mamen app’s unit of exchange. RBs are swapped for
Data, Voice or SMS. Customers buy RBs and RBs are forever - which means with Mamen
unused data does not get lost and what’s left unused can easily be converted or
moved around as the customer wishes.
Speaking
to the press, Dhiraagu’s Chief Marketing Officer Isabelle Hajri said “Mamen is
not just any app or plan. We are taking the concept of “customer knows best” to
a whole new level. Customers know what’s best for them, and we let them
decide.”
The
Mamen App shall be available for download both on the Google Playstore and iOS
App Store shortly.