Dhiraagu has launched full music track, short movies, complete music videos and game downloads for the first time in the Maldives for mobile customers at its premier entertainment and information portal, http://mymobile.mv/.

With the launch of these innovative features Dhiraagu has also implemented Digital Rights Management (DRM) for the first time in Maldives. With implememtaiton of DRM, content downloaded from http://mymobile.mv/ cannot be copied or transferred to other mobiles. This is an important step forward in protecting the local products in the entertainment sector and this is the first time such a protection is provided to local producers.

Revealed last evening at an event held at Holiday Inn the new features and enhancements mean a whole new experience for customers, artists and producers.

As products and services in the communication industry continue to evolve rapidly, Dhiraagu is happy to ensure that our customers are able to enjoy the advantages of all that is innovative and exciting. Likewise, now Dhiraagu mobile users can easily browse and download full music track, complete music videos, short movies and games at our mobile portal http://mymobile.mv/.

As long as you have your mobile phone with you, you not only have access to the latest in entertainment and news, but you can also show off by sharing music and videos through the gift feature. And the attractive user-friendly pages only help you to get the most out of http://mymobile.mv/. Our collaboration with local and international artists and producers mean our mobile users will be spoiled for choice at http://mymobile.mv/.

Since Dhiraagu has always been a strong supporter of the local entertainment industry, mymobile.mv will open up a new platform for local artists and producers to promote and keep in touch with their fan base by posting their latest music and video trailers. It will bring further enhancements and revolutionize the entertainment industry, unlike before now producers can launch their albums and movies through mymobile.mv. This service will also introduce new trends of developing short movies for mobiles and expose new talent in the entertainment industry.

Addressing to a crowd full of artists, producers, and the press during the ceremony Dhiraagu Head of Marketing, Ahmed Maumoon, highlighted that our familiarity with all aspects of Maldivian life means that it is second nature to us to provide exactly what you want, when you want it. With the popularity of our mobile service, especially amongst the youth, we are keen to ensure that mymobile.mv works to provide entertainment and information to the young and the young-at-heart while helping the development of the local entertainment industry.

This is the first time, full music track, music videos, short movies and games are made available to mobile users in the Maldives. Now Dhiraagu mobile customers can experience all the newly introduced features through our rapidly expanding 3G plus network at http://mymobile.mv/.


Media contact for information
www.dhiraagu.com.mv