• 23 July 2012
    Dhiraagu Unveils Roadha Hadhiya for Ramazan 2012 with Attractive Prizes
    Dhiraagu has launched 'Dhiraagu Roadha Hadhiyaa' promotion with very attractive prizes. The promotion has been initiated in relation to the auspicious month of Ramadan 2012. In this year's offers and promotions, Dhiraagu customers will have the chance of winning valuable prizes by using Dhiraagu prepaid, postpaid, fixed line services and by participating in the specially designed competition for this Ramazan. Dhiraagu Roadha Hadhiya Promotion 2012 is on from 19th July to 21 Aug 2012 and comprises of the following offers:

    - Dhiraagu Bodu Hadhiya 2012
    - Dhiraagu Late Night Offer
    - Dhiraagu IDD Special Offer for Saudi Arabia
    - Ramazan Special Mobile Content Mania (MCC) 2012
    - SMS Vaahaka Maja

    Dhiraagu Bodu Hadhiya 2012

    Dhiraagu Bodu Hadhiya offers our customers a great opportunity to be the lucky winner of the grand-prize that has a variety of attractive home appliances. Joining this promotion is easy, as Dhiraagu prepaid, postpaid and fixed line customers, will be automatically entered into 'Dhiraagu Bodu Hadhiya' lucky draw when they spend Rf 100 on mobile and Rf 50 on fixed line local calls.

    The Lucky Winner will get 'Dhiraagu Bodu Hadhiya' that includes Bosch and Panasonic brand home appliances offered by our promotion partner Le Cute Lifestyle Electronics. The items in Bodu Hadhiya includes Bosch brand Refrigerator, Gas Hob, Hood, Dishwasher, Micro Wave Oven, Food Processor, Vacuum Cleaner and Panasonic Brand 42' Full HD 3D TV with 3D Specs and a Blue Ray Home Theater System. On top of this, nine additional Lucky Winners (3 winners from each category; Postpaid, Prepaid and Fixed Line) will be drawn and each of them will get a special Panasonic brand food mixer.

    Dhiraagu Late Night Offer of 46 Laari

    With the special late night offer of 46 laari a minute during this Ramazan, Dhiraagu mobile customers can enjoy the lowest call rate in the country for the whole month to call Dhiraagu postpaid and prepaid customers. This special rate will be applicable for the calls made between 1am to 8am. With this special offer, customers can now enjoy making longer and more calls during times when they need the most in the month of Ramazan.

    Dhiraagu IDD Special Offer for Saudi Arabia

    Dhiraagu mobile customers can call their family and friends in Saudi Arabia for a very special rate of only Rf 1.99, allowing them to call more during the month of Ramazan.

    This special rate of Rf 1.99 per minute to call any Saudi Arabia number can be obtained by simply dialing the prefix 019 followed by the country code and number; (Dial 019> Country Code> Phone Number).

    Ramazan Special Mobile Content Mania (MCM) 2012

    'Mobile Content Mania, Ramazan Special' challenge is exclusively for Dhiraagu mobile customers with fabulous prizes to be won. Customers can show off their creativity by simply participating in the competition and uploading a picture, video or an audio file in line with the theme "Ramazan in Maldives".

    To register participants will simply have to login to www.dhiraagu.com.mv/mcm and create their own account using their Dhiraagu mobile number.

    The winner for each category will be selected based on judges' marks 50% and 50% of viewers' SMS votes. Our promotion partner Le Cute Lifestyle Electronics has offered the following prizes for each category:

    - Image Category: Panasonic DSLR Camera (DMC-GX1XGC-S)
    - Video Category: Panasonic Digital Video Camera with 3D conversion lens
    - Audio Category: Bowers & Wilkins Zeppelin Mini (UK-EC MZ-1)

    For details on the official rules of the competition and terms and conditions, please refer to our website.

    SMS Vaahaka Maja

    SMS Vaahaka Majaa is a fun SMS based story competition where a Dhiraagu mobile customer can team up in groups of three friends and together submit an interesting story in maximum 30 SMS. The competition will be open on 23nd July and close on 13th August 2012.

    Any Dhiraagu mobile customer can get registered by stating a story with two other participants. To get registered the first participant has to send an SMS by including the mobile number of two other members of choice to 233; eg: ST(space)number1(space)number2(space) Story name to 233.

    The completed story with a unique ID will be uploaded on www.dhiraagu.com.mv/roadhahadhiya/smsvaahaka.php and the story will be open for public voting.

    Each of the three participants submitting the winning story, selected through voting will have a chance of winning a Panasonic Lumix DMC-TZ Digital Camera and a Gift Pack from Lecute. All prizes are offered by our promotion partner Le Cute Lifestyle Electronics.

    In addition to the above promotion and competition offers, more content has been added onto the Dhiraagu Dheenee Khazana, where customers can dedicate Islamic contents by calling 122 and will have the option to select a message from a list of contents that will include du'aa, hadeeth, quran translation, madhaha, religious short messages etc.

    Furthermore our customers can subscribe for free prayer time reminder by simply calling *123# and getting the assistance of mobile help care menu. A charge of only Rf 1 will be applied for subscription SMS sent for the service for the whole month. And similar to 2010 and 2011, Dhiraagu prepaid customers can pay Zakath via SMS. Dhiraagu customers can simply Dial *123# and select option Pay Zakath.

    For more information on Dhiraagu Roadha Hadhiyaa 2012 promotion please visit our website at www.dhiraagu.com.mv/roadhahadhiya

    Media contact for information
    Mohamed Mirshan Hassan
    Manager Marketing Communications and Public Relations
    Phone: 3311336
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