Dhiraagu Maldives Road Race (DMRR) – the largest and most popular running event in Maldives wins the Bronze Award for the Best Use of Technology in Sports at the prestigious Sports Industry Awards Asia 2019 (SPIA).
SPIA is Asia’s
most prestigious and credible awards platform where over 600 industry and international entertainment guests
attended this award gala to recognize and
celebrate sporting excellence of the industry. The function was held at the Grand Hyatt Manila and is part of the
official activities of the 30th South East Asian Games, which are taking
place during the same time.
DMRR was a 5G/IOT
digitally enabled road race to promote healthy lifestyle and help protect
children. From the point of registration to fundraising, runners were given a
digitized solution. The DMRR application has a real time tracking for safety
and security purposes which allows spectators, friends and family of over 4000
runners to track their location and progress real time. The reach was extended on
social media via a 5G video livestream for a wider digital engagement.
DMRR was
also recognized among the Top 10 Candidates for Best Sports Fan Engagement
Campaign of the Year, Best Integrated Marketing Campaign for a Sporting Event,
Best Sports CSR Initiative of the Year and the Best Sport Tourism Destination
Campaign of the Year. DMRR was competing against Asian powerhouses such as
Rugby World Cup, the FIBA World Cup, Formula 1 Rolex Australian Grand Prix, the
AFF Suzuki Cup, Fitbit and the Special Olympics in Abu Dhabi. All categories were
judged by a panel of leading industry experts in a rigid four-step judging
process in accordance with international sports industry award rules and
regulations.
Dhiraagu Chief
Marketing Officer, Mr Mahmoud Dasser stated “It is a great milestone for DMMR,
the largest run in the Maldives to be recognized along with Asia’s Top 10 sporting
events and brands. It is a true testament to our teams who work diligently to
change and mold sporting events for the better with the advancements in
technology.” He further added “This has certainly created a positive
momentum for DMRR 2020, we are looking forward to incorporating the latest
innovative means to deliver a first-class running event.”
Organized
by MMC Sportz, SPIA Asia is endorsed by PHILSGOC and other entities such as LaLiga,
Allianz, YouGov Sport, have also pledged their partnership support to SPIA Asia
2019.
4 December 2019