• 02 August 2011
    Dhiraagu Introduces SMS Challenge Competition
    Dhiraagu introduces a fun and entertaining SMS game targeted to the youth segment called the SMS Challenge.

    The SMS Challenge competition allows Dhiraagu Mobile customers to challenge their friends via SMS on randomly chosen multiple choice general knowledge questions. This competition will allow the person who gives the correct answer to win points and increase their score.

    The scores of the challengers will be updated on the competition leader-board available on our website. The questions will have 3 choices of answers (A, B or C) and if both parties respond correctly they will be prompted to the next stage for a ‘Rock-Paper-Scissor’ game.

    To participate in Dhiraagu SMS Challenge Competition, customers will simply have to send an SMS to 233 by typing keyword CH .

    Exclusive, grand prizes will be offered to the top three challenges at the end of the competition. The prizes are offered by Reefside, our partner for this promotion. Reefside is the authorized distributor for Sony, Nikon, Bose and Apple products in Maldives. The grand prizes offered are:

    1st Prize | NIKON DSLR D5100 Starter Kit (DSLR camera, 18-55 Lens, 4GB SD card, lens cleaning kit & hand strip)
    2nd Prize | SONY PS3 (160GB) gaming console
    3rd Prize | BOSE Sound Dock Series II

    In addition to the grand prizes, five free SMS will be awarded for every 5 challenges won and for those who respond with the correct answer will receive 3 points.

    There are weekly prizes offered ranging from Apple iPod Shuffle (2GB), Bose In-ear Headset and Sony MP3 players, which could be won in a lucky draw taken amongst the top 50 participants for that week.

    Dhiraagu Head of Marketing, Ahmed Maumoon stated that, this exciting and fun filled game is a significant indication of our focus on introducing entertaining promotions tailored to the Maldivian youth.

    For more information on Dhiraagu Roadha Hadhiyaa 2011 promotions please visit our website at www.dhiraagu.com.mv/roadhahadhiya.

    Media contact for information

    Manager Marketing Communications and Public Relations
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