Dhiraagu has launched an innovative promotional campaign called SCAN&WIN using Quick Response Code (QR Code).

The SCAN&WIN promotion offers valuable prizes by scanning the QR codes on Dhiraagu advertisements during the period 30th June to 31st July 2011.

To install the QR reader, Dhiraagu customers have to simply send an SMS to 334 by typing the keyword 'QR' and get the direct link to download the free QR code reader.

To participate in this promotion, customers will have to scan the Dhiraagu QR codes, this will direct the customers to an online video without having to type in the web address and the customers will be automatically registered for the lucky draw. The QR codes will be displayed on TV ads, print and various promotional materials.

Three lucky winners will be selected from this promotion; first prize winner will receive an iPad2, second prize winner will receive an iPhone4 and the third prize winner will receive an iPod Nano. Customers can increase the chances of winning by maximizing the number of scans.

Dhiraagu Marketing Communications & Public Relations Manager, Mohamed Mirshan Hassan said that, 'We focus a lot on creativity and customer engagement.

QR code is becoming popular in many other markets and Dhiraagu is pleased to introduce this through SCAN&WIN promotion. We hope customers will find the QR code scanning fun and exciting with opportunities to win attractive prizes'.


Media contact for information
Mohamed Mirshan Hassan
Manager Marketing Communications and Public Relations
Phone: 3311336