• 24 June 2010
    4th Annual Dhiraagu Broadband Road Race
    Dhiraagu’s Broadband Road Race, the high-profile annual event, is scheduled to take place in the afternoon of Friday, 16 July 2010.

    Last year’s race boasted over 580 participants, and with interest building up for the event this year, we hope to attract even more runners.

    As in previous years, Dhiraagu Broadband Road Race is organized by Dhiraagu in association with the Athletics Association of Maldives (AAM), who also took part in the press conference held today.

    Speaking at the press conference, Dhiraagu’s Manager Marketing Communications and Public Relations Mohamed Mirshan Hassan also explained that this year’s race will be dedicated to the cause ‘New Blood for the World’ which is a blood donation campaign launched by a group of non-governmental organisations. As such, all communication materials related to the Broadband Road Race will carry their logo.

    There are no changes to the race route, starting off near the Artificial Beach, moving north on Boduthakurufaanu Magu. The race continues right around Male’, ending once again at the Artificial Beach.

    This is also where the fun is centred, with children’s activities and live music throughout the afternoon. The four categories for the Broadband Road Race are detailed below:

    Categories 1st Prize 2nd Prize 3rd Prize - 7th Prize

    Professionals Rf. 8,000 Rf. 6,000 -
    Amateur, above 40 years Rf. 5,000 Rf. 4,000 Rf. 1,000
    Amateur, below 40 years Rf. 5,000 Rf. 4,000 Rf. 1,000
    Team Event Rf. 10,000 - -

    Separate categories are set for male and female runners, ensuring more winners. Dhiraagu is also offering the special prizes for the Youngest Participant (prize of a Rf. 3,000 gift voucher) and the Oldest Participant (prize of a family dinner for 6).

    Should you wish to take part in this exciting event, please obtain application forms for Dhiraagu Broadband Road Race 2010, from AAM, Dhiraagu Customer Front Office, Dhiraagu Mobile Shop and Partner Shops, Dhiraagu Regional Centres and from our website, www.dhiraagu.com.mv. Completed forms are to be submitted to AAM before 12 July 2010, in person, by fax (3317008) or by email ([email protected]).

    First held in 2007, Dhiraagu Broadband Road Race initially aimed to highlight the speed, quality and benefits of Dhiraagu’s unrivalled ADSL broadband service. The race is now an important and much anticipated event, and part of Dhiraagu’s efforts to encourage healthier and more active lifestyles within the community. This year, we also offer you the opportunity to support blood donation, by dedicating your run for ‘New Blood for the World’.

    Media contact for information

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